History plays its games, its Chinese Whispers; as time passes it fills the factual gaps with fiction and nostalgia and dreams. Between the 1920s and now it’s hard to know exactly which vision was the real one. Was it as F. Scott Fitzgerald described, a vibrant facade screening a corrupted, shallow interior; or a genuine Golden Age of beauty and liberated ideals? Most likely, somewhere in between.

The one undeniable thing is that Fitzgerald’s most well known work, The Great Gatsby, is something you’re liable to run into around every corner at the moment. Of course there’s Baz Luhrmann’s parade of saturated, hyper-real imagery, but away from that are other artist’s dalliances with the Jazz Age, many of them far more subdued.

Clinging beautifully to the dreamy, luxurious and ultimately desirable side of the era is this shoot by Daniela Rettore. Every element from the 1920s inspired fashion to the waved flapper hairstyles is steeped in an aura of elegance. And yet, the true marvel of Gioia Carozzi’s styling, is that none of it feels like costume: it’s all perfectly wearable right now.

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Whether it’s a draping silk green dress that could be straight out of a de Lempicka painting, or a set of flapper-girl tennis outfits that meld sporty fashion with vintage charm, every image offers some inspiration to indulge in.

Shot on location at the beautiful Il Salviatino in Florence, it’s a shoot that’ll make you wish you could time travel and experience the softer side of the Jazz Age for yourself. You can view the full shoot by Daniela Rettore (danielarettore.com) for LADIES Magazine by clicking on the gallery.

Louis Vuitton Monogram Multicolor Chrissie MM – Black
The Chrissie MM in dazzling Monogram Multicolore canvas is truly unique. A multitude of vibrant colours are fused with rich golden brass studs and a spacious interior to create an edgy rock chic look.
– Size (LxHxD): 15.1″ x 6.6″ x 15.4″
– Natural cowhide leather trimmings
– Squeeze-to-open clasp
– Zip and flap opening
– 2 exterior pockets and 2 interior flat pockets
– Soft microfibre lining
– Monogram Multicolore is a creation of Takashi Murakami for Louis Vuitton
– PRODUCT ID: M40310,M40311

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L’Officiel Paris
June/July 2013
Photographer: Jonathan Segade
Model: Milly Simmonds
Stylist: Alexandra Elbim
Make-Up Eny Whitehead
Hair: Marc Orsatelli

 

 

L’Officiel Paris
June/July 2013
Photographer: Jonathan Segade
Model: Milly Simmonds
Stylist: Alexandra Elbim
Make-Up Eny Whitehead
Hair: Marc Orsatelli

 

 

Vogue Korea
May 2013
Photographer: Gun-Ho Lee
Model: Hyun-Yi Lee
Stylist: Young-Hee Seo

 

 

Marie Claire Spain
June 2013
Photographer: Sergi Pons
Model: Sharon Kavjian
Stylist: Rut Baticon
Make-Up/Hair: Paco Garrigues
Manicure: Manuela Pane

 

 

Marie Claire Spain
June 2013
Photographer: Sergi Pons
Model: Sharon Kavjian
Stylist: Rut Baticon
Make-Up/Hair: Paco Garrigues
Manicure: Manuela Pane

 

BLK DNM
Spring 2013
Photographer: Johan Lindeberg
Model: Gisele Bündchen

Harper’s Bazaar US
June/July 2013
Photographer: Paola Kudacki
Model: Lily Donaldson
Stylist: Tony Irvine
Make-Up: Sil Bruinsma
Hair: Kevin Ryan
Manicure: Stephanie Stone

Gucci
Pre-Fall 2013
Photographers: Mert Alas & Marcus Piggott
Model: Daria Strokous
Stylist: Edward Enninful
Make-Up: Tom Pecheux
Hair: Luigi Murenu