Louis Vuitton Spring Summer 2012 Ad Campaign

February 1, 2012

Louis Vuitton Spring 2012 first ads are out and are as sweet as expected. Shot by Steven Meisel and styled by Karl Templer, the scene shows models Daria Strokous and Kati Nescher posing playfully among milkshakes and ice creams.

“The spirit of our Spring 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs

“All the tone and texture of the collection, the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza, are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

Star of the season, the see through Lockit bag that opened the Louis Vuitton Spring 2012 show shares the spotlight with the girls.

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I’m sure it will look just delicious and fresh come the spring.”


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