JLH by Jennifer Hawkins fall / winter 2013 ad campaign

Visit the JLH website at jenniferhawkins.com.au.

Added on: 30.04.2013

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Louis Vuitton Spring 2012 first ads are out and are as sweet as expected. Shot by Steven Meisel and styled by Karl Templer, the scene shows models Daria Strokous and Kati Nescher posing playfully among milkshakes and ice creams.

“The spirit of our Spring 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs

“All the tone and texture of the collection, the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza, are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

Star of the season, the see through Lockit bag that opened the Louis Vuitton Spring 2012 show shares the spotlight with the girls.

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I’m sure it will look just delicious and fresh come the spring.”

After casting her for the collection’s lookbook, Louis Vuitton once again opted for the modern faced Arizona Muse to embody the Cruise 2012 girl. The collection imagined by Julie de Libran and Sofia Coppola, was shot by Mark Segal in azure picturesque Corsica, where a perfectly tanned Arizona poses swinging, almost smirking with nothing but the sea as the background.

Carrying a white perforated version of the classic Saumur bag, a jockey hat and wearing a mini heart printed combi-short topped with a gold metallic collar, Ms. Muse is true to her name for the ideal Cruise look. The same heart print made its debut on the cover of V Magazine 74 The Model Issue. In another shot, the rising american model wears a one piece bathing suit paired with a studded light tweed jacket, accessorized with a big Louis Vuitton chain and a red Sofia Coppola PM bag.

Visit louisvuitton.com

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bagLouis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Anthea Sunglasses

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Sofia Coppola Red SC Bag PM

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bag

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bag

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Monogram Perforated Saumur bag