Louis Vuitton’s Alma Bag Campaign
Louis Vuitton s Alma Bag Campaign

Photography by Steven Klein
Model: Karlie Kloss, Jac Jagaciak, Daria Strokous and Iris Strubegger
Stylist: Ludivine Poiblanc
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Added on: 02.04.2013

Louis Vuitton Monogram Vernis Alma PM – Red
Effortlessly stylish, the Alma is one of LV iconic designs. Looking marvellously elegant in shiny Monogram Vernis leather, it’s still an ideal size for everyday use.
– 12.6 x 9.45 x 6.69 inches
– Rounded handles for comfortable hand carry
– One interior flat pocket
– One interior phone pocket
– Double zip opening for easy access
– Gold padlock

Here are the same style with BingBing Fan, the Alma PM in Monogram Vernis
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Shot in Paris by Mark Segal, Arizona Muse hangs out with her lover in the romantic city. Styled by Julie de Libran which also designed the Louis Vuitton Cruise 2012 Collection in collaboration with Sofia Coppola.

Photographer: Mark Segal
Art Director: William Snieg
Model: Arizona Muse

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Watch the Louis Vuitton Cruise 2012 Paris Presentation

Thursday January 19, 2012 – Serre du parc Andre Citroen 

A dialogue between the great cities of Paris and Tokyo, their mythologies and fashion languages, are at the heart of this season’s mensweor collection for Louis Vuitton. Each is explored through their contemporary influence on Louis Vuitton’s Men’s Studio and Style Director, Kim jones, working under the Artistic Direction of Marc Jacobs, all the while seen through their impression on the legendary American fashion illustrator Antonio Lopez in the seventies and eighties.

“I was looking at the impact of and on French fashion of people from the outside, particularly the idea of an American in Paris,” explains Kim Jones.“This led to thinking about the influence of Japan on France as well, that cross-fertilization that has occurred from the nineteenth century onwards, the notion of “Japonisme”, something that Louis Vuitton has been part of from early in the company’s history.

In point of fact this is something that can even be seen in the Louis Vuitton Monogram, which has a debt to japanese graphics in its stylized Monogram flowers.

“I was interested in the great impact of Japanese design on Paris in the eighties, of how modern global fashion began to unfold and its impact today,” continues Kim jones. “I love Japan, I love Tokyo – it is a place of constant inspiration – and I saw that famous illustrator Antonio Lopez had that appreciation for the two cities, he had that global view as well.”

“Paris was a crossroads in the seventies of people coming from all over, rich and poor, it was a time when people came together and converged that he documented,” says Kim jones. “Antonio Lopez was also one of the first Western fashion people to make strong links to Japan, who worked there and was widely exhibited there in the eighties. I particularly admire his drawings of men from these periods, his heroic vision of men, these “City Warriors”, who could come from anywhere in the world. There was a quality and taste level to what he did that embodied luxury and he clearly understood it.”

In so keeping, this season sees a focus on the bold, graphic line and silhouette of the clothing. From the sinuous line of the seventies, to the pumped up silhouette of the eighties, from exquisite, tailoring traditions to meticulously researched technical sportswear, all is made completely contemporary. There is a mix and match attitude to all and a notion of the Western converging with the Eastern subtly in fabric, shape, technique, silhouette and style. In so keeping the colours are a muted palette of greys, dark blues, blacks, burgundy, camel and the graphic flash of reflective materials.

The notion of the Louis Vuitton bag is a key element throughout the entire collection and roots the overall approach to a sense of the Louis Vuitton legacy in global travel. “Nomade” leather is predominant in the collection and it appears not iust in the Steamer and Doctor bags but also in belts and as edging on berets. Grained “Epi” leather is made supple by the use of calf and is a sensuous addition. “Brocard”, inspired by Truman Capote luggage in brocaded fabric, features similar reflective fabric to be found in the blankets and scarves in the signature rope design this season. The compact “portfolio” bag is made intensely luxurious in crocodile and lizard and yet can also function in day-today usage.

The cities of Paris and Tokyo are also echoed in the accessories and make a punctuating appearance on belts. The Lopez signature arrow frequently reoccurs as embellishment both as a pin and as an earring. As does the beret and the feather. Louis Vuitton blankets, shawls, scarves and ties all employ graphic shapes, signs and symbols, another nod to Lopez.

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After casting her for the collection’s lookbook, Louis Vuitton once again opted for the modern faced Arizona Muse to embody the Cruise 2012 girl. The collection imagined by Julie de Libran and Sofia Coppola, was shot by Mark Segal in azure picturesque Corsica, where a perfectly tanned Arizona poses swinging, almost smirking with nothing but the sea as the background.

Carrying a white perforated version of the classic Saumur bag, a jockey hat and wearing a mini heart printed combi-short topped with a gold metallic collar, Ms. Muse is true to her name for the ideal Cruise look. The same heart print made its debut on the cover of V Magazine 74 The Model Issue. In another shot, the rising american model wears a one piece bathing suit paired with a studded light tweed jacket, accessorized with a big Louis Vuitton chain and a red Sofia Coppola PM bag.

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Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bagLouis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Anthea Sunglasses

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Sofia Coppola Red SC Bag PM

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bag

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bag

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Monogram Perforated Saumur bag