Shot in Paris by Mark Segal, Arizona Muse hangs out with her lover in the romantic city. Styled by Julie de Libran which also designed the Louis Vuitton Cruise 2012 Collection in collaboration with Sofia Coppola.

Photographer: Mark Segal
Art Director: William Snieg
Model: Arizona Muse


Watch the Louis Vuitton Cruise 2012 Paris Presentation

Eternally chic, forever feminine, the Louis Vuitton woman takes the transition from summer to winter in her stride with a Prefall 2012 collection that builds on the House’s signature looks and sassy, sophisticated style. Inspired by the effortless elegance of Charlotte Perriand, the collection fuses military details and mannish checks with rounded volumes, opulent fabrics and luxe embellishments in an array of desirable, wearable pieces with instant appeal.

Leading the line-up, soft cocoon shapes and swathes of fur in a rich autumnal color palette are a warm, reassuring presence as temperatures fall. Some silhouettes give a discreet nod to previous Marc Jacobs collections for Louis Vuitton, among them a check balmacaan coat with leather details and its matching A-line skirt, a fake fur bubble skirt with military pockets, and a yellow crepe cady baby doll dress that is sweetly reminiscent of summer. Silky fur adorns many of the season’s standout pieces, be it on the fox collar of a camel bonded cotton jacket with sporty buckle closures or the pockets of a sleeveless black wool baby doll dress for evening, or else in the luxurious form of a short green and black mink jacket shrugged over a pleated, color-blocked dress in silk and satin.

In the spirit of Marc Jacobs’ signature cool chic, overtly feminine pieces are toughened by masculine influences, as when a powder-camel wool skirt with fox fur pockets is teamed with a beige leather biker jacket, or a silk duchesse bonded jacket in bold check is belted over a yellow T-shirt dress delicately embroidered with flowers. Even when she wears trousers, the Louis Vuitton woman remains flirtatious and feminine – witness lustrous gold cropped jeans and a matching jacket, the iconic Stephen Sprouse leopard motif reinterpreted on a sharp mohair jacquard suit, and a midnight blue grain de poudre tuxedo paired with the shortest of shorts.

Prefall 2012 shoes and accessories take up the key themes of the ready-to-wear. Shoes revisit Spring/Summer’s Fifties-inspired pumps, whose simple shape, with a pointed toe and slender heel, is dressed up with opulent materials – pony-styled calf leather, glazed calf leather, satin and, most spectacularly, fox fur – and extravagant embellishments, notably Louis Vuitton studs and padlocks on metal toe caps.

Accessories spotlight mink collars and cuffs, studded leather or leopard-print berets and slim belts in the collection’s bright accent colors or embellished with studs and eyelets. Fashion jewelry features crystal resin or studded chokers and – in another reminiscence of previous seasons – bejeweled metal collars. To shield her eyes from the glare of the autumn sun, the Louis Vuitton woman dons a pair of folding mirror sunglasses, which – thanks to an ingenious rotating hinge – she can also wear as a necklace.

After the Speedy and the Lockit, it is the turn of the iconic Papillon bag to be reinterpreted for Prefall 2012, its slender cylindrical shape rendered in rich shades of calf leather debossed with the Monogram pattern. Meanwhile, two of Spring/Summer’s standout designs – day-to-evening pochettes on dainty silver chains, one Monogram-embroidered, the other in two-tone bonded leather – are revisited in autumn’s darker color palette. In the extravagant spirit of the season, the latter also comes in luxuriant emerald green fox fur.

Visit Louis Vuitton

After casting her for the collection’s lookbook, Louis Vuitton once again opted for the modern faced Arizona Muse to embody the Cruise 2012 girl. The collection imagined by Julie de Libran and Sofia Coppola, was shot by Mark Segal in azure picturesque Corsica, where a perfectly tanned Arizona poses swinging, almost smirking with nothing but the sea as the background.

Carrying a white perforated version of the classic Saumur bag, a jockey hat and wearing a mini heart printed combi-short topped with a gold metallic collar, Ms. Muse is true to her name for the ideal Cruise look. The same heart print made its debut on the cover of V Magazine 74 The Model Issue. In another shot, the rising american model wears a one piece bathing suit paired with a studded light tweed jacket, accessorized with a big Louis Vuitton chain and a red Sofia Coppola PM bag.


Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bagLouis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Anthea Sunglasses

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Sofia Coppola Red SC Bag PM

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bag

Louis Vuitton Cruise 2012 Ad Campaign Arizona Muse White Saumur bag

Louis Vuitton Cruise 2012 Ad Campaign Featuring Arizona Muse Monogram Perforated Saumur bag